15+ years of development, partnership and operating proof.

SAFE is not a recent software idea. It’s the continuation of a long-term infrastructure build, shaped by government investment, research capability, frontline sector input and child-risk assessment evidence.

2010

Early government investment

The Commonwealth and Victorian governments invest in PROTECT - the early name for SAFE.

2010+

Development partner ecosystem

Development with the Commonwealth Departments of Education and Social Services, the Victorian Department of Education, CSIRO, NICTA, Community Child Care Co-operative NSW, Raising Children Network, Family Day Care Australia, the Australian Childcare Alliance, the University of Queensland and others.

2012–18

Pilots and further development

Engagement with Infoxchange, the Queensland Department of Education, Commonwealth Bank and Telstra; pilots with the Queensland, New South Wales and South Australian governments.

2014

Public visibility and mentorship

Media coverage including the Herald Sun. Fiona Richardson MP and Lucy Turnbull become mentors. Frank DiGiammarino - former White House senior advisor and AWS public-sector leader - joins as a shareholder.

2015

National recognition and DTA exemplar

Ruby O'Rourke is awarded Women in Innovation at Parliament House. PROTECT is announced as an initial exemplar of the Digital Transformation Agency. PROTECT joins Healthy Australia in a policy and advocacy partnership.

2017

Governance and technical credibility

Ron Dewhurst becomes Chair, bringing senior global investment and governance credibility. Dr Terry Percival AM joins the guardian team, bringing internationally recognised technology & research credibility.

2019

PROTECT becomes SAFE

The name change reflects the evolution from an early child-protection concept into a broader child-safety infrastructure system. Child Abuse Prevention Service (CAPS) partners with SAFE.

2020

Westpac partnership and operating proof

Westpac becomes involved through a three-year funding relationship.

2024

Dedicated child-safety AI infrastructure

SAFE is separated and scaled as dedicated child-safety AI and infrastructure: structured assessments, expert review workflow, national dashboard direction, API gateway and microservices direction, and independent deployment pathway.

2026 →

Government child protection legislation for childcare services

SAFE modifies to provide 24 hour recording for childcare services in accordance with new legislations.
By 2026, SAFE has assessed and de-risked 68,943 children.

Technical evolution

SAFE’s technical capability didn’t emerge from the current AI cycle. It has been shaped through secure infrastructure, structured child-risk logic, machine learning, expert review, dashboarding and real-world assessment volume across more than fifteen years.

How the technology evolved.

2007 — 2012

Secure child & family data infrastructure

Foundations for sensitive child and family records: multi-organisation access, role separation, auditability and large-scale data handling.

2012

Sovereign cloud scale

Australian-hosted cloud capability - local data residency, lower latency, resilient operations and scalable infrastructure.

2013 — 2014

Child-at-risk model formalised

Built with NICTA: big-data analytics, labelled training data, classifier training, true/false-positive analysis and threshold-based risk flagging.

2014 — 2016

Structured decision model at scale

Observation-first reporting, yes/no indicators, free-text context, concern ratings, attachments and timely escalation translated into repeatable digital assessment.

2017 — 2021

AI-assisted triage & expert review

Structured assessment, machine-learning probability, priority rating, triage queues, expert-reviewer verdicts, case notes, heat maps and visual plots.

2021 — 2024

National case-review & operating scale

SAFE operated nationally as a secure cloud-based service, with structured assessment, AI-assisted triage and a growing child-safety dataset.

2024 →

Dedicated child-safety AI infrastructure

Standalone registration, API gateway and microservices direction, national dashboard direction, expert review workflow and independent deployment pathway.

Compounding

15+ years of learning loop

Rare, real-world child-safety data shaping ML / NLP capability, expert review and product design - a moat that’s hard to replicate.

Proof points

The proof case in seven points.

Mission, history, operating volume, distribution, timing, defensibility and expansion logic — in one place.

01 — History

Long development history

Built over more than a decade — not assembled quickly in response to the current AI cycle.

02 — Contributors

Government, research, technology & sector involvement

SAFE’s evolution includes credible contributors across policy, research, technology and service delivery.

03 — Volume

Real operating volume

More than 68,000 children have been assessed and de-risked through SAFE.

04 — Distribution

Existing SAFE user base

Beachhead rollout can begin from existing SAFE familiarity, bundled packaging and partner-channel activation.

05 — Timing

Category timing

Australia’s early childhood sector is entering a reform window focused on safety, transparency, accountability and stronger oversight.

06 — Defensibility

Data & workflow defensibility

Structured assessment logic, expert review pathways, operating history and data layer created over a decade.

07 — Expansion

Global expansion logic

The first beachhead is Australian early childhood. The broader opportunity is early warning infrastructure for child-facing and vulnerable-population services globally.

Get in touch

Questions about partnerships or implementation? We're here to help.

Email

For enquiries
hello@safe.inc

Office

Level 13, 477 Pitt Street, Sydney NSW 2000

Get directions