Young boy with tousled light brown hair and white tank topYoung boy with tousled light brown hair and white tank top

Child safety should never rely on luck.

Educators know when something is wrong. SAFE gives you the tools to act. Every day, in the quiet corners of children's services, children send signals. They don’t always use words. Sometimes, the most urgent cry for help is a sudden silence.

"This isn’t an experiment. It is a national vow. We have already helped over 67,420 children by turning ‘I think something is wrong’ into ‘I know how to help’."

Ruby O'Rourke and David Salajan
Founders
Young boy with tousled light brown hair and white tank topYoung boy with tousled light brown hair and white tank top

Responsibility over accountability
in child safety

Children speak through their behavior when words fail them. We built SAFE because the systems meant to protect them were built to react, not prevent. Every missed connection between a teacher and a swimming instructor, every sibling separated by bureaucratic silence, every behavioral signal lost in an overloaded system—these gaps cost lives.

A sudden slince.

A change in behavior

A sudden withdrawal from the group.

A "gut feeling" that something is just... off.

A child who becomes unusually compliant.

When intuition
meets inaction

You see it in a child's eyes. A shift in behavior. A pattern that doesn't sit right. But without the right infrastructure, that gut feeling stays trapped inside you, unheard and unacted upon. SAFE changes that.

Boy being carried by mother

From observation
to prevention

Child in white tank top

Alerting

Twenty-four hour response capability

Real-time notifications keep your team informed

Messy haired child sunkissed

Deterrent

Risk tolerance shifts in your favor

Real-time notifications keep your team informed

Nursery school

Alerting

Children stay visible and protected always

Real-time notifications keep your team informed

Get in touch

Questions about partnerships or implementation? We're here to help.

Email

For enquiries
hello@safe.inc

Office

Level 13, 477 Pitt Street, Sydney NSW 2000

Get directions

Every child
deserves to be seen.

SAFE gives every child the same expert-backed safety infrastructure.